6th SESSION. TUESDAY, JANUARY 19th, 2021
Malaga, City of Museums in the Post-COVID ReconstructionFor almost two decades now, Malaga has been building an unprecedented museum network among the Andalusian capitals. The city has placed its cultural offer among the most competitive ones in Spain. The so called ‘City of Museums’ has attracted millions of tourists who have vanished with the pandemic. Museums have been forced to adapt to this new normality and focus their efforts on attracting and working for locals.
How have museums in Malaga experienced the closure of their institutions? What initiatives have they carried out from the digital world? Once open, what strategies are they following to engage regular and new audiences?